About Us

ABOUT US

ABOUT US

Our Vision

PRS IN VIVO helps marketers to improve shopper and consumer experiences, enhance people’s lives and contribute to a better world.

Our Mission

PRS IN VIVO offers insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.

We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.

Our Team

Our talented team drives success at PRS IN VIVO. Here is an introduction to our Executive Team.

Alex Hunt

Chief Executive Officer

Sam Albert

Chief Operating Officer
Sam's Story

Our
Team

Elvire Huisse

Chief Financial Officer
Elvire's Story

Emilie Boutes Eberly

Chief Innovation Officer
Emilie's Story
Our talented team drives success at PRS IN VIVO. Here is an introduction to our Executive Team.

Ian Elmer

Managing Director, US
Ian's Story

Olivier Blanchet

Managing Director, FR
Olivier's Story

Nichole Gu

Managing Director, Asia
Nichole's Story

What our employees are passionate about:

The world of insights is changing, but so is our company! To see how internal change happens so we fit the world we live in is probably what dazzles me the most.
Agathe Caron
Agathe CaronKnowledge & Innovation Manager, FR
There is never a dull moment here. We have exceptional people, fun to work with and ready for any challenge. I am very passionate about our framework – we can evolve and be creative at the same time.
Anne Martin
Anne MartinDirector of Field Operations – Global, US
A great place to work! From the newest hires to most senior people everyone is passionately committed to a common purpose. Company culture is deeply rooted in respect for ideas and smart people are empowered with autonomy to contribute their talents.
Gianluca Sacchet
Gianluca SacchetResearch Director – Global, IT
The personal commitment, creativity, and passion of each and every team member are a constant reminder how great working at PRS IN VIVO really is…
Adam Overell
Adam OverellVice President, Logistics, US
As part of the programming department since its inception at PRS IN VIVO, I have been fortunate to work with dedicated and experienced team, who share my passion for applying innovation and insight to every project. This comradery and collaboration is an essential part of our culture.
Michele De Gennaro
Michele De GennaroDirector of Online Programming, US
So much to like about working at PRS IN VIVO! I have spent years working at a global leader in market research, in the midst of true experts in the industry, which makes it easy to show up and get the job done for our clients. I especially love the spirit of collaboration across research initiatives.
Tracy Braithwaite
Tracy BraithwaiteProject Analyst, US
It’s great to have a global network of colleagues with an open mind and the willingness to act as a team. This is the base for delivering extraordinary work for our clients.
Christian Dössel
Christian DösselSenior Research Director, DE
I’ve gotten a lot of great client exposure during my time at PRS IN VIVO. These experiences have helped me build deep relationships which give me perspective on my clients’ needs, and real opportunities to help them drive growth in their brands.
Ruben Nazario
Ruben NazarioDirector – Project Lead, US
PRS IN VIVO is full of smart and dedicated people who I’m proud to work alongside with. Our focus on ensuring we exceed our client’s expectations and to consistently be at the forefront of innovation in the mrx community makes it a most exciting place to work.
Janice Lai
Janice LaiSenior Global Marketing Manager, US
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Our Story

PRS IN VIVO, with over 45 years of experience, conducts world class research globally for hundreds of the world’s most forward thinking companies.

PRS, founded in 1972, revolutionized the packaging research industry through the use of innovative eye-tracking technology.  In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of Behavioral Science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience.  Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available.

In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group. 

BVA Group, a research and consulting practice focused on the consumer and the shopping experience, with over 900 associates world-wide, is ranked in the top 20 among global agencies.  It has been rooted from its inception in the use of Behavioral Science to innovatively bring data to life, and through a deep understanding of the customer experience, successfully identify the strategies that drive brand performance and customer growth.

As the largest research consultancy within the BVA Group, PRS IN VIVO brings unrivaled technology, innovation and a compelling competitive advantage to the world’s leading companies.