PRS IN VIVO is a trusted advisor to many of the world’s largest consumer goods companies.

Lean Cuisine

Nestlé Lean Cuisine

Lean Cuisine brand changed its packaging graphics in an effort to better align with its new positioning. With PRS IN VIVO’s 3 stage research methodology, Lean Cuisine saw a $58 million sales gain.

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squashd

Britvic: Squash’d

PRS IN VIVO has partnered with Britvic on a number of packaging re-stages of its leading brands, including Robinsons, J20 and Fruit Shoot.

Robinsons was looking to extend its brand reach and planned to launch a portable super-concentrate juice product to the market, catering to the ‘on-the-go’ needstate.

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Doritos and Tostitos Packaging

Frito Lay: Doritos and Tostitos

PRS IN VIVO has partnered with Frito Lay on successful packaging re-stages of many of its leading brands, including both Doritos and Tostitos.

Doritos was refreshing packaging graphics to create global harmonization and better convey the brand narrative of “bold”, “modern” and “dynamic”.

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