PRS IN VIVO is committed sharing our knowledge through academic collaborations, white papers and presentations.

Chicago Craft Beers

The Wonderful World of Chicago’s Craft Beer Packaging

The craft beer aisle can be somewhat of a sensory overload. The sheer variety is overwhelming, as there are hundreds of different breweries, each having several different styles. But this set up allows for exploring and experimentation, and can be a rewarding experience; provided that you like the beer you choose. Packaging often serves as…

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What Innovations Will Consumers Pay For?

At PRS IN VIVO, we’re often asked what “really matters” to shoppers.  Specifically, some marketers ask where they should focus their efforts, particularly tied to packaging and product innovation. Clearly, there’s no single answer, but across categories, we’ve seen that people consistently value the following functional benefits: Portability Packs that link to new usage occasions…

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Pricing on Shelf

The Importance of Real in Qual: To Price or Not to Price?

At PRS IN VIVO, we emphasize the importance of context to drive sound Qualitative insights.  As such, it is critical to include a category shelf or store environment when conducting packaging and shopper research. This approach often leads to questions around how “real” the shelf should be – and specifically should pricing be included. Since…

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3 Strategies for Growing Product Categories

At PRS IN VIVO, many of our clients are now focused on partnering with retailers to grow product categories. While driving incremental growth is always challenging, we have seen “success stories” across different countries, categories and retail channels. Here are three avenues to consider: Packaging Innovation New product varieties and flavors (in familiar pack formats)…

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Trader Joe's

Trader Joe’s – my one and only!

I have been shopping at Trader Joe’s ever since I was introduced to their Cookie Butter (no really, it’s addicting).  Actually, I’ve eliminated shopping at regular grocery stores almost entirely. The experience at Trader Joe’s is like no other. Here are the top 5 reasons why I love Trader Joe’s over other grocery retail stores: 1. Simple…

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St. Patrick's Beer Preferences

St. Patrick’s Day Beer Preferences

Survey finds domestic beer is the preferred holiday beverage in the US  According to a recent study conducted by PRS IN VIVO, Americans prefer beer – and specifically domestic beer – as their alcoholic beverage of choice for St. Patrick’s Day. This is true across genders and age groups. Furthermore, the majority of consumers prefer…

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Nivea Display

3 Principles for Effective POSM

At PRS IN VIVO, we regularly conduct studies to assess and enhance in-store communication (including displays, signage, shelf talkers, etc.). These studies take place both in actual stores and at our ShopperLabs® – and they often include Mobile Eye-Tracking, to document exactly what shoppers see (and miss) as they navigate and make purchase decisions. Based…

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