Behavioral Economics at ShopperBrain Conference

June 12, 2017

ShopperBrain ConferenceThe ShopperBrain Conference is an exclusive event on the intersection of retail and consumer neuroscience.

Jonathan Asher, Executive Vice President, of PRS IN VIVO will be presenting:

Behavioral Economics and Nudge
On Thursday, June 22 at 2:45 pm

      The presentation will discuss:
  • How behavioral economics principles can help to better understand “irrational” shopper behavior and create more effective communications
  • How small nudges can drive buying decisions more efficiently
  • How companies can apply a disciplined process for identifying and executing nudge opportunities

To learn more about the conference, please click here.

To receive a promo code with a discount for the conference, please e-mail Janice Lai.