The OmniShopper Conference brings together a balance of brands and retailers to reveal the latest insights and activation strategies you need to compete in this new age of retail.
The conference will be held June 20-22, 2017 at the Hyatt Regency in Minneapolis, MN.
Jonathan Asher, Executive Vice President, of PRS IN VIVO will be presenting with Kristen Griffith, Associate Director, Consumer Insights COE, of Clorox on:
Packaging for E-Commerce: Challenges and Opportunities
On Wednesday, June 21 at 4:00 pm
While e-commerce for CPG products is experiencing explosive growth, this channel is still in its infancy. All stakeholders – manufacturers, retailers and e-commerce providers – are all at the very start of the learning curve. Despite some efforts to serve shoppers well in this environment, there’s clearly much more that can be done to fully leverage this very different shopping venue.
Specifically regarding the packaging for e-commerce, some questions include:
- Is it best to show the retail pack which shoppers are most familiar?
- What other communications can be used that leverage this unique medium?
- How can I balance providing protection versus over packaging when shipping?
This presentation will share new research (including eye-tracking of shopper navigation on both desktop and mobile devices) which helps answer these questions – and provides broader insights for optimizing product presentation in an e-commerce setting.
To learn more about the conference, please click here.
To receive a promo code with a discount for the conference, please e-mail Janice Lai.