How small ‘nudges’ can have a big effect on shoppers.
Behavioral economics questions the underlying premise that people are inherently rational decision-makers. We apply these principles to actively influence consumer habits and shopper decisions. In this article featured in Quirks Magazine, we’ll introduce the concept of “nudge marketing” and share some of what we’ve learned so far.
Read the article here.
To learn more about our Nudge research methodology, please click here.