Nudging for Good Keynote Session

August 11, 2017

Nudging for Good: The Route to Successful Corporate Social Marketing

How can brands help people turn their good intentions into pro-social actions? Leveraging a treasure trove of award-winning European campaigns, PRS IN VIVO’s Jonathan Asher will educate us on “nudging for good” as practiced by Heineken, Unilever, Procter & Gamble and more.