Thursday, November 2, 2017
11 am EST
While e-commerce for CPG products is experiencing explosive growth, this channel is still in its infancy. All stakeholders – manufacturers, retailers and e-commerce providers – are all at the very start of the learning curve. Despite some efforts to serve shoppers well in this environment, there’s clearly much more that can be done to fully leverage this very different shopping venue.
Specifically, regarding the packaging for e-commerce- some questions include:
- Will shoppers see your pack where it shows up?
- Is it best to show the retail pack which shoppers are most familiar?
- What other communications can be used that leverage this unique medium?
If you were unable to attend the live webinar, you can view the webinar by clicking here.