The MRMW (aka Market Research in the Mobile World) Conference is the largest global conference series focusing on mobile, innovation, and high-tech marketing research. The conference will be held from June 28-29, 2017 in the Ramada Singapore Hotel Zhongshan Park.
Yeeli Lee, Vice President & Managing Director (Asia), of PRS IN VIVO will be presenting with Chloe Kuang, Director of Shopper Insights & Category Strategy, The Estee Lauder Companies (Asia)
Winning at Duty Free – Influencing the travel retail shopper
On Wednesday, June 28 at 1:30 pm in the Main Room
The Duty Free channel is a rapidly growing and highly profitable channel. While it represents an enormous opportunity for marketers across many categories (beauty, fragrance, spirits, etc.), competition is fierce. In this presentation, PRS IN VIVO and Estee Lauder will share insights gathered across numerous research studies on the travel retail experience. This presentation will include:
- What is Behavioral Economics
- How to leverage BE to influence brand consideration in digital marketing
- Common mistakes uncovered by eye-tracking of shopper journeys
- Why behavioral economics holds the key to truly understanding travel retail and driving fundamental changes in shopping behavior
To learn more about the conference, please click here.
To receive a promo code with a discount for the conference, please e-mail Janice Lai.