Join our webinar to learn about the latest academic research
from INSEAD, along with PRS IN VIVO’s pioneering work
in applying Behavioral Economics
May 16, 2017 (Tuesday) at 9 AM Eastern
(3 PM Central European Time)
Please e-mail Janice Lai at Janice.Lai@prs-invivo.com
by Monday, May 15, 2017
Less Size, More Pleasure: Palatable Solutions for Portion Control
Pierre Chandon is the L’Oreal-Chaired Professor of Marketing, Innovation, and Creativity at INSEAD, one of the world’s leading business schools. He is also the Director of the INSEAD-Sorbonne Behavioral Lab and has been a visiting professor at Kellogg, Wharton and Harvard Business School.
Pierre studies innovative food marketing solutions – particularly package and portion design – to improve consumer health and wellness while preserving business growth and eating enjoyment. His research also focuses on the effects of marketing claims and emotions on consumers’ perceptions and choices.
Professor Chandon will share the results of his latest work on the relationship between product sizing and perceived pleasure, along with a recent study of alternative health claims.
To learn more about Pierre Chandon’s work, please visit his webpage here.
Applying Behavioral Economics: How Small “Nudges” Can Have a Big Impact on Shoppers
Behavioral economics emphasizes the non-rational forces and implicit biases that impact human decisions. This field has gained considerable attention over the past several years, through the research and bestselling books of Professors Daniel Kahneman, Dan Ariely and others.
Scott Young is the Global CEO of PRS IN VIVO, a company that has been leading the application of behavioral economics to consumer research. Scott is also a well-established industry speaker, writer and thought-leader and the author of two books on shopper insights, Winning at Retail and Starting with the Shopper.
Scott will introduce the “Nudge” framework for driving behavioral change and share case studies and learnings from recent studies.
Read more about applying behavioral economics to win at shelf by clicking here.