We provide actionable insights rooted in shopping behavior and behavioral economics.

Product Testing

PRS IN VIVO has over 20 years experience of testing products, having evaluated over 20,000 formulas across food, cosmetics and home care.

We are the global partner to several major marketers – and our expertise addresses both “blind” and “branded” testing, including both Lab and in-home (IHUT) studies.

When linked with packaging studies, our product testing provides a unique opportunity for more holistic (and efficient) research, which tracks the consumer’s experience from the store to the home – and ensures that the product delivery matches expectations created by the packaging.

Often, we find that product delivery does not match expectations created by the pack, because the two items were tested separately.

product testing