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Behavioral Insights. Real Life Results.

The World’s Expert in Packaging, Shopper Marketing
and New Product Insights.

Shopper Research

Packaging Research

New Product Execution

Integrating
E-Commerce

Behavioral Economics

PackCept® – The Early Stage Concept Screener for the Modern Age Read More >

Introducing the AI Pack Screening Model Global shopper insights agency, PRS IN VIVO, announced today the release of their AI Pack Screening Model, which applies data mining, artificial intelligence and an expert review process to quickly screen new packaging concepts. Read More >

How do you Apply Nudge to the Workplace? How do you create Commitment, Well-Being and Peformance in the Workplace with Behavioral Science? Eric Singler, our Managing Director, answers these questions in his latest book using Nudge principles to Management. Read More >

Nudge

A ‘Nudge’ is an effective little help that leads people to adopt a desired behavior, either consciously or subconsciously and our ‘Nudge’ unit is a pioneer in applying behavioral economics to the world of consumer marketing.

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