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#4 OF THE TOP 50
MOST INNOVATIVE
RESEARCH SUPPLIERS GRIT Applying
Behavioral Science to Improve Product, Shopper & Consumer Experiences Trusted. Proven.
Agile. Innovative. Behavioral Insights.
Real Life Outcomes.

What We Do

Behavioral Insights. Real Life Outcomes.

Behavioral Insights.
Real Life Outcomes.

PRS IN VIVO helps marketers to improve shopper and consumer experiences, enhance people’s lives and contribute to a better world.

We offer insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.

We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.

Questions We Answer for Our Clients

In-Context Research

How do I influence shopper choice at shelf?

Packaging

How can my package
deliver sales?

New Product Development

Will my new product drive in market growth?

Product Experience

Will my product experience bring repeat sales?

e-Commerce

How are my sales channels interacting to drive brand growth?

Luxury

Do I have peak experiences to drive sales and growth?

Questions We Answer
for Our Clients

In-Context Research

How do I influence shopper choice at shelf?

Packaging

How can my package
deliver sales?

New Product Development

Will my new product drive in market growth?

Product Experience

Will my product experience bring repeat sales?

e-Commerce

How are my sales channels interacting to drive brand growth?

Luxury

Do I have peak experiences to drive sales and growth?

Join Us for A Behavioral Conversation
Our ongoing virtual series has been revamped to shine a spotlight on the Leaders of Tomorrow in behavioral science. The next event on August 19th will include a chat with Colgate-Palmolive's Strategic Insights Manager to answer the question, "Will Sustainability Efforts Survive in an Omni Channel World?"
Learn More Here
Summer Series, Pt. 1: Digitization in Behavioral Research
We began our series on the importance of the trend of marrying digitization and behavioral science for better brand business outcomes to set you up for success.
Read Here
Summer Series, Pt. 2: Importance of Digitization & BeSci in Omnichannel Pack Screening
In this latest installment, we look at the role of digitization and behavioral science in the omnichannel path-to-purchase and highlight case studies on marrying both to achieve better business outcomes.
Read Here
Researching the Shopping Experience During Volatile Times
In our latest article, we discuss how shopping has changed dramatically during the pandemic and how brands can find opportunities to address consumer pain points as modes of shopping shift.
Read the Article
PRS IN VIVO appoints EU Managing Director
We are proud to announce Karen Gombault as our EU Managing Director based in our Paris offices to boost our strategic growth initiatives.
Get to Know Karen
In-Person Fieldwork Re-Opens with Confidence through Safety, Clarity and Transparency
Latest updates from our Field team as we begin re-opening our in-person research guided by three key principles: Safety, Clarity, and Transparency. Read more about how we're doing our part to help you.
Click Here
Podcast Ep. 21- Matters of Mindset: Our Approach to Innovation in a Rapidly Changing Retail Landscape
In this episode, Chief Innovation Officer Emilie Boutes discusses the innovation process and our #4 rank in the GreenBook GRIT Top 50 Most Innovative Research Suppliers.
Listen here

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