Behavioral Insights. Real Life Results.

The World’s Expert in Packaging, Shopper Marketing
and New Product Insights.

Shopper Research

Packaging Research

New Product Development

Integrating
E-Commerce

Behavioral Economics

PackFlash™: A New Agile Service from the Leader in Packaging Research Introducing PackFlash™, an automated, web-based service to accurately predict on-shelf pack performance, quickly & cost-effectively in our new suite of innovative tools. Read More >

Discover the First Emotional Behavioural Measure Around Product Experience Join PRS IN VIVO and Danone on 8 November for a Breakfast Session in London on why capturing consumers' emotional reactions is such an integral part of testing! Read More >

See Us at the Online & Digital Grocery Summit Do not miss Alex Hunt and Ruben Nazario at the Online & Digital Grocery Summit. Read More >

Nudge

A ‘Nudge’ is an effective little help that leads people to adopt a desired behavior, either consciously or subconsciously and our ‘Nudge’ unit is a pioneer in applying behavioral economics to the world of consumer marketing.

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