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Behavioral Insights. Real Life Results.

PRS IN VIVO helps marketers to improve shopper and consumer experiences, enhance people's lives
and contribute to a better world.

Shopper Research

Packaging Research

New Product Development

Integrating
E-Commerce

Behavioral Economics

Podcast Ep 1 – Let’s Do Some System 1 Shopping New podcast & article on the tales of observing shoppers in their natural habitat & how to get real behavioral insights by looking through the lens of System 1 thinking. Read More >

Happy Holidays from PRS IN VIVO! This holiday season, PRS IN VIVO will be making a charitable contribution on behalf of all our clients and partners. Watch the Holiday Video we created for you now! Read More >

Looking to the East: The marriage of technology & behavioral science Hear from Alex Hunt about the IIeX APAC Summit in Bangkok and some emerging themes in consumer insights. Read More >


Nudge

A ‘Nudge’ is an effective little help that leads people to adopt a desired behavior, either consciously or subconsciously and our ‘Nudge’ unit is a pioneer in applying behavioral economics to the world of consumer marketing.

 

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