Behavioral Insights. Real Life Results.

The World’s Expert in Packaging, Shopper Marketing
and New Product Insights.

Shopper Research

Packaging Research

New Product Execution

Integrating
E-Commerce

Behavioral Economics

How Do You Create a Competitive Advantage in the E-Commerce World? PRS IN VIVO's Andy Rushforth will be speaking at the Online & Digital Grocery Summit on May 22 at 10:35 am in the UK. Read More >

New Products Often Fail. We’ll Show you how to Re-Invent NPD. On April 19, we shared learnings about being a more efficient and effective approach to NPD - and to gain actionable insights for improving in-market success of new products. Read More >

3 Ways to Win At E-Commerce With the rise of e-commerce, PRS IN VIVO authored two articles and presented a webinar that included case studies and how to optimize packaging design for online. Read More >

Nudge

A ‘Nudge’ is an effective little help that leads people to adopt a desired behavior, either consciously or subconsciously and our ‘Nudge’ unit is a pioneer in applying behavioral economics to the world of consumer marketing.

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