Behavioral Insights. Real Life Results.

The World’s Expert in Packaging, Shopper Marketing
and New Product Insights.

Shopper Research

Packaging Research

New Product Execution

Integrating
E-Commerce

Behavioral Economics

Panel Discussion at BAD Conference Do not miss PRS IN VIVO's Eric Singler at the BAD Conference in Toronto in September as he discusses new solutions from behavioural science for making real progress on inclusion. Read More >

Applying Data Mining and AI for Successful Packaging On July 11, PRS IN VIVO introduced a new predictive model for successful packaging that is driven by data mining and AI. Learn more about the new methodology by contacting us. Read More >

3 Ways to Win At E-Commerce With the rise of e-commerce, PRS IN VIVO authored two articles and presented a webinar that included case studies and how to optimize packaging design for online. Read More >

Nudge

A ‘Nudge’ is an effective little help that leads people to adopt a desired behavior, either consciously or subconsciously and our ‘Nudge’ unit is a pioneer in applying behavioral economics to the world of consumer marketing.

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