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#4 OF THE TOP 50
MOST INNOVATIVE
RESEARCH SUPPLIERS GRIT Applying
Behavioral Science to Improve Product, Shopper & Consumer Experiences Trusted. Proven.
Agile. Innovative. Behavioral Insights.
Real Life Outcomes.

What We Do

Behavioral Insights. Real Life Outcomes.

Behavioral Insights.
Real Life Outcomes.

PRS IN VIVO helps marketers to improve shopper and consumer experiences, enhance people’s lives and contribute to a better world.

We offer insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.

We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.

Questions We Answer for Our Clients

In-Context Research

How do I influence shopper choice at shelf?

Packaging

How can my package
deliver sales?

New Product Development

Will my new product drive in market growth?

Product Experience

Will my product experience bring repeat sales?

e-Commerce

How are my sales channels interacting to drive brand growth?

Luxury

Do I have peak experiences to drive sales and growth?

Questions We Answer
for Our Clients

In-Context Research

How do I influence shopper choice at shelf?

Packaging

How can my package
deliver sales?

New Product Development

Will my new product drive in market growth?

Product Experience

Will my product experience bring repeat sales?

e-Commerce

How are my sales channels interacting to drive brand growth?

Luxury

Do I have peak experiences to drive sales and growth?

Join Us for A Behavioral Conversation
Our ongoing virtual series has been revamped to shine a spotlight on the Leaders of Tomorrow in behavioral science. The next event on August 19th will include a chat with Colgate-Palmolive's Strategic Insights Manager to answer the question, "Will Sustainability Efforts Survive in an Omni Channel World?"
Learn More Here
Digitization in Behavioral Research
We begin our Summer Series on the importance of the trend of marrying digitization and behavioral science for better brand business outcomes to set you up for success.
Read Here
Researching the Shopping Experience During Volatile Times
In our latest article, we discuss how shopping has changed dramatically during the pandemic and how brands can find opportunities to address consumer pain points as modes of shopping shift.
Read the Article
PRS IN VIVO appoints EU Managing Director
We are proud to announce Karen Gombault as our EU Managing Director based in our Paris offices to boost our strategic growth initiatives.
Get to Know Karen
In-Person Fieldwork Re-Opens with Confidence through Safety, Clarity and Transparency
Latest updates from our Field team as we begin re-opening our in-person research guided by three key principles: Safety, Clarity, and Transparency. Read more about how we're doing our part to help you.
Click Here
Reasons to be Grateful: Innovation Motivation
We are humbled and grateful to be ranked #4 of the Top 50 Most Innovative Research Suppliers in the 2020 GRIT Report! Thank you to our innovative clients, colleagues, and partners for coming along on this journey with us. Read CEO Alex Hunt's thoughts on our motivation to be innovative and link to the report.
Click Here

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