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#4 OF THE TOP 50
MOST INNOVATIVE
RESEARCH SUPPLIERS GRIT Applying
Behavioral Science to Improve Product, Shopper & Consumer Experiences Trusted. Proven.
Agile. Innovative. Behavioral Insights.
Real Life Outcomes.

What We Do

Behavioral Insights. Real Life Outcomes.

Behavioral Insights.
Real Life Outcomes.

PRS IN VIVO helps marketers to improve shopper and consumer experiences, enhance people’s lives and contribute to a better world.

We offer insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.

We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.

Questions We Answer for Our Clients

In-Context Research

How do I influence shopper choice at shelf?

Packaging

How can my package
deliver sales?

New Product Development

Will my new product drive in market growth?

Product Experience

Will my product experience bring repeat sales?

e-Commerce

How are my sales channels interacting to drive brand growth?

Luxury

Do I have peak experiences to drive sales and growth?

Questions We Answer
for Our Clients

In-Context Research

How do I influence shopper choice at shelf?

Packaging

How can my package
deliver sales?

New Product Development

Will my new product drive in market growth?

Product Experience

Will my product experience bring repeat sales?

e-Commerce

How are my sales channels interacting to drive brand growth?

Luxury

Do I have peak experiences to drive sales and growth?

PRS IN VIVO Announced Market Research Podcast of the Year
We are honored to have been announced MR Podcast of the Year at Greenbook's IIEX NA by Little Bird Marketing! Listen to all our podcast episodes and learn more about the award.
Learn More Here
Join Us for A Behavioral Conversation
Only two more sessions left of our virtual conversation. Our next session is November 11, where we will showcase graduate students from University of Georgia's thesis, "The Hunger Games: Learnings on Third Party Meal Ordering Apps".
Join the Conversation
PRS IN VIVO Announces Shopper Flash
We are proud to announce today the launch of our new immersive digital tool to refine and implement in-store marketing strategies.
Learn More
Case Study: Category Organization- Horizontal vs. Vertical Brand Blocks
In this case study, we used our Shopper Flash digital tool to test horizontal and vertical brand blocks for cereal aisles to maximize shopper engagement and influence purchase.
Get the Case Study
October Newsletter: Optimize & Implement Winning Shopper Marketing Strategies
Check out the headlines in our latest newsletter to learn about our newest tool Shopper Flash, register for our talk at Quirk’s on October 27-28, and more!
Read The Newsletter
What Are We Searching For? A Holiday Superhero!
Consumers are searching for ways to safely celebrate this holiday season. Brands can step in and be the Superheroes they need this Halloween. This is the first installment of our holiday series as we help your brand understand the omnichannel shopper journey during these unique times of COVID.
Brand Heroes Click Here
Podcast Ep. 23- Bringing Purpose to Life: How Nestlé Communicates with Consumers to Create Value
Listen as Consumer & Market Insights Manager for Nestlé USA, Sandi Eyink, discusses how Nestlé applies their fundamental guiding principle, “Bringing Our Purpose to Life,” to their consumer research and brand strategies to create value not just for their business, but also society.
Listen Here

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