Behavioral Insights. Real Life Results.

The World’s Expert in Packaging, Shopper Marketing
and New Product Insights.

Shopper Research

Packaging Research

New Product Execution

Integrating
E-Commerce

Behavioral Economics

Winning at E-Commerce Two new articles from PRS IN VIVO. Read More >

Increasing New Product Success – A New Learning Lab Webinar from PRS IN VIVO On April 19, we shared learnings about being a more efficient and effective approach to NPD - and to gain actionable insights for improving in-market success of new products. Read More >

Applying Behavioral Economics at MRMW NA Scott Young (CEO of PRS IN VIVO) and Will Leach (Founder of TriggerPoint Design) will be speaking at MRMW NA in Cincinnati, OH on April 24 at 4:30 pm. Read More >

Nudge

A ‘Nudge’ is an effective little help that leads people to adopt a desired behavior, either consciously or subconsciously and our ‘Nudge’ unit is a pioneer in applying behavioral economics to the world of consumer marketing.

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