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#4 OF THE TOP 50
MOST INNOVATIVE
RESEARCH SUPPLIERS GRIT Applying
Behavioral Science to Improve Product, Shopper & Consumer Experiences Trusted. Proven.
Agile. Innovative. Behavioral Insights.
Real Life Outcomes.

What We Do

Behavioral Insights. Real Life Outcomes.

Behavioral Insights.
Real Life Outcomes.

PRS IN VIVO helps marketers to improve shopper and consumer experiences, enhance people’s lives and contribute to a better world.

We offer insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.

We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.

Questions We Answer for Our Clients

In-Context Research

How do I influence shopper choice at shelf?

Packaging

How can my package
deliver sales?

New Product Development

Will my new product drive in market growth?

Product Experience

Will my product experience bring repeat sales?

e-Commerce

How are my sales channels interacting to drive brand growth?

Luxury

Do I have peak experiences to drive sales and growth?

Questions We Answer
for Our Clients

In-Context Research

How do I influence shopper choice at shelf?

Packaging

How can my package
deliver sales?

New Product Development

Will my new product drive in market growth?

Product Experience

Will my product experience bring repeat sales?

e-Commerce

How are my sales channels interacting to drive brand growth?

Luxury

Do I have peak experiences to drive sales and growth?

Rooney Rules for Research: Striving to Build a More Diverse & Inclusive Research Agency ... & Industry
We here at PRS IN VIVO are doing some deep self-evaluation on our diversity and inclusion efforts. By examining the Rooney Rule, we thought we could share what we’re doing to help advance the way for the future of D&I for the whole insights industry.
Learn About the Rooney Rules
3 Questions That Give Context to Shopper Marketing Challenges
In this latest article for Quirk’s, US Managing Director, Ian Elmer discusses why brands should leverage behavioral-based shopper research when identifying product opportunities to not simply avoid failure, but to maximize success in all retail channels.
Read the Article Here
So If We're Still Shopping ... What Are Brands To Do?
In this blog post, we examine research McKinsey conducted that reveals consumers intend to spend more on groceries. So, what can brands do to influence the shopper journey?
Read More Here
Join Us for A Behavioral Conversation
Only one more session left in 2020 of A Behavioral Conversation: Looking to the Future hosted by PRS IN VIVO, Maru/Matchbox, Mindstate Group, and Protobrand. Our next conversation is December 2, and stay tuned for more information on 2021 sessions!
Join the Conversation
Case Study with Colgate Palmolive: Leveraging Big Data to Influence the Online Path-to-Purchase
We are proud to present our latest case study with Colgate-Palmolive that was the runner-up at the Insight Association’s EXPLOR Awards. This case study showcases our OmniPath™ suite of services to help the brand launch a new product, Hum, into the online marketplace with confidence.
Learn About the Case Study
Podcast: Bringing Purpose to Life: How Nestlé Communicates with Consumers to Create Value
Listen as Consumer & Market Insights Manager for Nestlé USA, Sandi Eyink, discusses how Nestlé applies their fundamental guiding principle, “Bringing Our Purpose to Life,” to their consumer research and brand strategies to create value not just for their business, but also society.
Listen Here
PRS IN VIVO Announced Market Research Podcast of the Year
We are honored to have been announced MR Podcast of the Year at Greenbook's IIEX NA by Little Bird Marketing! Listen to all our podcast episodes and learn more about the award.
Learn More Here
Holiday Shopping: The Thanksgiving Edition
Like almost everything in 2020, Thanksgiving is very different this year... but what is changing and what can we expect from shopper behavior in a COVID-impacted, omnichannel world? Is your brand prepared? Read this post in our Holiday Shopping Series to find out.
Learn More

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