5 Principles of Effective Packaging Research – PRS IN VIVO – A BVA GROUP COMPANY

5 Principles of Effective Packaging Research

This article shares several “best practices” to help companies better develop, screen and validate new packaging systems – and ensure both a more effective presence at the shelf. It speaks to how practices such as benchmarking and on-shelf screening can focus resources on the right brands and objectives, resulting in greater efficiency and better packaging.

Download