Category Management & Shopper Marketing Summit 2015 - PRS IN VIVO - A BVA GROUP COMPANY

Category Management & Shopper Marketing Summit 2015

Andy Rushforth (MD of PRS IN VIVO UK) and Laura Smith (Category Director, Kerry Foods) co-presented a paper at the IGD Category Management & Shopper Marketing Summit entitled “Putting the Bang back into Bangers”. This presentation shows an initiative to re-energize the sausage category in the UK, and how PRS IN VIVO’s Retail Lab testing process played an important role in validating the key shopper principles underpinning this category vision.

Download