Scott Young, the Global CEO of PRS IN VIVO, was featured recently in Shopper Marketing magazine’s panel on trends for the coming year. His comments included the following:
“The more marketers and retailers emphasize pricing, the more they teach shoppers to make decisions based solely on price…”
“Marketers have so much access to data and such fast and cheap ways to talk to people that they are tempted to mis-use it. Being so time-pressed, they just race to take actions as opposed to taking a bit more time to learn, understand the “why” and ultimately make better decisions. “
To hear more from the rest of the panel - and access results from a major industry survey - please click here.