Innovation and the Story of the Drunken Man – PRS IN VIVO – A BVA GROUP COMPANY

Innovation and the Story of the Drunken Man

Are you still searching for the keys? Everyone is rushing into one-size-fits-all methodologies but rarely question whether anyone has ever found the keys to success. In this article featured in Quirk's Magazine, Richard Bordenave looks at ways to increase the odds of successful new product research for CPG.

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