An automated way to accurately predict on-shelf pack performance,
quickly and cost-effectively
(Teaneck, NJ) Global shopper insights agency, PRS IN VIVO, announced today the release of PackFlash®, an automated, web-based service to quickly evaluate new packaging designs, for both Re-Stages and New Products.
PackFlash® evaluates design systems within a full shelf context; drawing upon PRS IN VIVO’s validated methodologies and unmatched normative database. It yields behavioral KPIs and actionable diagnostic insights, with results available within just a few days.
PackFlash® is the latest in a portfolio of innovative and agile research solutions, which also includes AI Pack Screener and PackCept®. These new offerings are derived from the Company’s legacy of packaging, shopper and new product expertise, along with its deep understanding and commitment to applied behavioral science. They address the market’s need for quick and cost-effective development, screening and validation solutions that are based on behavioral science and predictive of in-market success.
“We know that marketers need to make packaging decisions at accelerated speeds – based on agile and iterative learnings. But they also want the confidence that these solutions are linked to reliable behavioral methods and insights,” said Scott Brill, PRS IN VIVO’s Vice President. “PRS IN VIVO’s leadership and experience in pack research, along with our normative data, make us uniquely qualified to provide both speed and expertise.”
More information about PackFlash® and other new PRS IN VIVO agile solutions can be obtained by contacting Janice Lai at PRS IN VIVO (Janice.Lai@prs-invivo.com).
About PRS IN VIVO
At PRS IN VIVO, a BVA Group Company, we are committed to applying behavioral science to understand shopping behavior and influence consumers’ choices.
We conduct over 1,000 studies annually across nearly 50 countries, all of which focus on observing, understanding and influencing behavior. With over 45 years of experience, we have unmatched data and expertise, along with a proven track record of helping clients improve their marketing and increase their in-market success.
Media Contact: Janice Lai, PRS IN VIVO, 201-720-2754, Janice.Lai@prs-invivo.com