BVA Group appoints Alex Hunt as Chief Executive Officer of PRS IN VIVO – PRS IN VIVO – A BVA GROUP COMPANY

BVA Group appoints Alex Hunt as Chief Executive Officer of PRS IN VIVO

Leadership shift reflects BVA Group’s strategy for growth


(Paris)  As part of an ongoing plan for growth, BVA Group, a global marketing and research consultancy with over 700 expert advisors worldwide, has announced key leadership changes in their flagship brand, PRS IN VIVO. Effective immediately, Alex Hunt has been promoted to Chief Executive Officer, overseeing PRS IN VIVO’s global operations.

Hunt joined PRS IN VIVO in October 2018 as Chief Revenue Officer. Previously, he had served as Global President, System1 Research (formerly BrainJuicer), and Executive Director on their Board, having joined that company in 2009.  Before that, Hunt served in client management and senior sales roles in both the US and the UK, at Kantar Millward Brown.

PRS IN VIVO, a leader in shopper marketing and packaging research, was founded in 2016, through the acquisition of Perception Research Services by BVA Group and the merger with IN VIVO BVA, which had been acquired earlier.

Scott Young held the position of CEO of PRS IN VIVO, since 2016, and previously as CEO of Perception Research Services since 1994.  Young will be elevated to a Senior Vice President position within the BVA Group, and assume a leadership role in the BVA Nudge Unit, the Group’s behavioral consultancy, leading that entity’s UK office.  He will also drive BVA Group’s regional expansion initiatives in the EU and Asia.

Gerard Lopez, BVA Group chairman, commented on this appointment: “The larger growth plan for BVA Group, along with strategic acquisitions and the launch of the global BVA Nudge Unit, included the evolution of our service offerings across the portfolio. We recognized specific skills were needed at PRS IN VIVO to drive growth in response to today’s changing shopper research market.  Alex was on our radar as a candidate to lead the Company in this transformation. We are thrilled to formalize this appointment, so he can apply his formidable business acumen to running the business globally.

Alex has the full support of the BVA Group Board to build a new management team, drive product and process innovation, and launch a full portfolio of behavioral based research solutions in shopper marketing, packaging and NPD. This solidifies our commitment as trusted advisors, helping clients achieve growth through successfully applying behavioral science to their business challenges.

This leadership change also allows the founders at PRS IN VIVO (Alain Sivan and Eric Singler, in addition to Scott Young) to assume strategic advisory roles within BVA Group, while we leave the very important day to day job of running the PRS IN VIVO business to capable leaders.”

Alex Hunt commented on his appointment: “I am thrilled at the chance to lead PRS IN VIVO and our accomplished teams at this exciting time. Clients face unprecedented challenges in the rapidly evolving world of shopper marketing, where the old rules don’t necessarily apply.  We intend to stay razor sharp helping clients grow their businesses, by delivering the most advanced, innovative tools based on behavioral principles, that provide accurate, cost effective, and actionable consumer insight.”

BVA-Group is a fast-growing research and consulting firm, expert in behavioural science, ranked in the top 20 world-wide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behaviour change strategies. We operate both for public and private clients with methodologies fueled by data-science and behavioural science. Our FMCG specialist (PRS INVIVO) is a global leader in packaging & shopper research, and BVA Group is a European leader in Customer Experience research (feed-back-management, mystery-shopping, quality monitoring, customer satisfaction & NPS and ethnography).  More than 100 leading brands use our behavioural insights to provide seamless shopper journeys and design successful new products and services, including solutions from our multi-awarded Global Nudge-unit.

As well as its various offices in France BVA also has offices in New York, Chicago, London, Geneva, Hamburg, Frankfurt, Rome, Milan, Hong Kong, Shanghai and Singapore.

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At PRS IN VIVO, a BVA Group Company, we help marketers to improve shopper and consumer experiences, enhance people’s lives and contribute to a better world.  PRS IN VIVO offers insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.

We conduct over 1,000 studies annually across nearly 50 countries and with over 45 years of experience, we have unmatched data and expertise, along with a powerful track record of helping clients improve their marketing and increase their in-market success.

We help our global clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise, and our trusted, proven, innovative & agile solutions.

For press inquiries contact PRS IN VIVO, +1-201-720-2754