Flexible, Technology Driven Solutions to Understand Shopper Behavior
With over 45 years of unrivaled expertise in applying behavioral science to shopper research, PRS IN VIVO announces Next Generation In-Context Research, designed to build a better understanding of real shopper behavior, influence consumer choice, and drive real world business results.
The Next Generation approach to in-context research is based on three fundamental principles:
- Adding value through innovative and proven technologies such as AI, biometrics,
e-commerce, video journey mapping, and eye-tracking
- Interweaving our Behavioral Science Framework into all aspects of a simple, flexible, modular research approach
- Helping our clients get closer to their consumers in order to achieve a deeper understanding of their behavior
Register for this webinar to learn about a new approach from the world's leading packaging and shopper research experts.
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