Next Generation In-Context Research
Today's retail reality demands understanding behavior in the actual shopping environment. Learn how technology and a behavioral framework help you influence consumer choice.
Were you at IIeX EU?
PRS IN VIVO's Emilie Eberly and Andy Rushforth presented on "Embracing Smart Technology to Enhance Shopper Understanding" at IIeX EU in Amsterdam on Feb. 18-19.
How do you embed BeSci into Your Organization?
Catch the latest learnings in embedding behavioral science into your organization and our Shopper Behavior Briefing in our state-of-the-art ShopperLab on Feb. 27-28 in New Jersey.
We Can't Help Getting Emotional!
Gong Xi Fa Cai! Gong Hay Fat Choy! Nichole Gu and Sophie Mahe of our Asia team recorded a Webcast just before they went off to celebrate Chinese New Years about measuring emotion in product experience.
Why Packaging Matters in Today's Retail
When the average retailer stocks upwards of 50,000+ SKUs, Forbes Magazine asked our own Scott Brill about the role of packaging as the key element to drive brands' success.
TRUSTED. PROVEN. AGILE. INNOVATIVE.
PRS IN VIVO helps marketers to improve shopper and consumer
experiences, enhance people's lives, and contribute to a better world.