Capturing the consumers' emotional reactions during the shopping and product experience is an integral part of testing, optimizing, and validating a successful product.
This new, innovative tool allows us to identify the high and low points during shopping and product usage in-context in a System 1 manner.
The bracelet is unobtrusive similar to a SmartWatch or fitness tracker, unlike historical research methodologies that included headsets and caps. Also, it is easy to deploy in studies.
We're able to decipher the unconscious to provide you with more predictive recommendations and allow you to go beyond the numbers with a better understanding of the Experiential Path. Through this tool married with our historical insights, we can identify the "Peak Moments" of delight for consumers and improve their emotional involvement.
Learn more about it in the below video.