The PRS IN VIVO team will soon be packing their bags and headed off to Austin for IIeX NA.
Our CEO, Alex Hunt will be chairing the workshops throughout Tuesday, April 23.
Also, do not miss Ruben Nazario (Director - Project Lead) and Alex's presentation:
AI, BeSci, & Human Interpretation: The Magic Triangle of Packaging
Wednesday, April 24, 2019 at 11 am
AI is the biggest buzzword in our industry. Why? Because it signals the future and possibly the end of the custom online survey. Two cautionary truths exist: AI only predicts an accurate outcome if the intelligence is built on trustworthy behavioral data. Many research firms are monetizing databases but are they reliably predictive of human behavior? Second, Behavioral Science teaches us that humans are anything but predictable. As researchers, to achieve actionable insights, we must add the third leg of the Magic Triangle: the human interpreter. Effective AI tools need to be built on real behavioral datasets with a human lens and a behavioral framework to predict true human choice.
On Thursday, April 25, Ruben Nazario will be leading a roundtable discussion.
The PRS IN VIVO Booth will allow you to test out our new innovative tools to enhance your market research and we will even have some amazing giveaways.