On May 9, 2019 at 4 pm, PRS IN VIVO's Vice President, Grant Montague will be speaking at the FMCG Research Summit located at the Bloomsbury Hotel London on:
Capturing Emotional Responses During Product Experience
Behavioural science tells us how a consumer feels about a product which is key to repeat usage. This presentation will examine a new, non-intrusive wearable technology from neuroscience which captures emotional metrics to optimise the development of new recipes and formulas. Explore how behavioural science principles and advances in neuro measurement applied in product research, adds value and depth to our understanding of product performance – ensuring that products live up to consumers’ expectations.