PRS IN VIVO Appoints Ian Elmer as US Managing Director - PRS IN VIVO - A BVA GROUP COMPANY

PRS IN VIVO Appoints Ian Elmer as US Managing Director

New Strategic Client Leader Will Spearhead PRS IN VIVO’s US Growth

(Teaneck, NJ) PRS IN VIVO, a leading global shopper and consumer insights consultancy, grounded in behavioral science, is pleased to announce Ian Elmer as the company’s new United States Managing Director.

Elmer has over 20 years of experience influencing global marketing decisions for some of the world’s most iconic brands. He joins from Kantar, where he served as the Global Account Director, responsible for leading strategic partnerships with some of their largest global clients. Previously, he also held senior client and practice management roles in both the United States and United Kingdom with Millward Brown. He brings with him a great breadth of research and consulting knowledge across an array of industries, with a proven track record for driving growth in a rapidly changing industry.

“When looking for a Managing Director for the United States, Ian was someone who quickly sprang to mind as someone with a strong background in client relationship development at senior level as well as across a large portfolio of solutions,” said CEO, Alex Hunt. “We knew Ian was the right fit to develop our teams to present our broad suite of behavioral solutions and ensure we are always striving to help our client’s grow their businesses. We couldn’t be more pleased to have Ian become part of the PRS IN VIVO family.”

Elmer stated, “I am excited to join PRS IN VIVO, applying behavioral science principles to shopper, product and consumer experiences. It will be a privilege to lead the US client facing teams, helping to drive better business outcomes for our clients.”

Elmer will be based in the company’s headquarters in Teaneck, New Jersey, reporting to Alex Hunt, CEO, and will be leading the US Client Development and Qualitative Teams.


At PRS IN VIVO, a BVA Group Company, we help marketers improve shopper and consumer experiences by offering insight & consultancy, grounded in behavioral science, to accurately understand, predict, and influence consumer choice.

PRS IN VIVO conducts over 1,000 studies annually across nearly 50 countries. With over 45 years of experience, the company is dedicated to improving shopper, product and consumer experience in order that clients can achieve better business outcomes and achieve growth.

We aid clients’ success through the passion and engagement of our teams, our constant pursuit of best-in-class expertise, and our trusted, proven, innovative & agile solutions.

Media Contact:  Janice Lai, PRS IN VIVO, +1-201-720-2754,