What’s New in Insights & Behavioral Science? Find Out. – PRS IN VIVO – A BVA GROUP COMPANY

What’s New in Insights & Behavioral Science? Find Out.

When Food Claims Need a Disclaimer

Ian Elmer provides key takeaways from the latest academic study from Insead. Learn how consumers perceive, interpret and make purchase decisions based on claims.

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Missed IIeX NA?

Alex Hunt provides you the latest learning from Greenbook's IIeX NA conference in Austin on behavioral science, tech innovation, and human expertise. Request Presentation.

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Integrating AI for Accelerated Insights

Join our webinar on May 22, 10 am UK time to learn how new behavioral tools answer your business questions quickly & cost effectively. Request Recording in English or French.

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Presentation Spotlight

Grant Montague presented ‘Capturing Emotional Responses During the Product Experience’ earlier this month at the MRS FMCG Research Summit in London.

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Fueling Innovation through Microtrends

On June 3 in Paris, BVA Group & Uptowns introduces"Shoots for Change", a new offer on microtrends. The launch event will feature our Chief Innovation Officer, Emilie Eberly.

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What We're Reading

Behavioral Scientist Sheena Iyengar's book, "The Art of Choosing" suggests too much choice often results in choice paralysis for consumers ... AND marketers too!

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PRS IN VIVO helps marketers to improve shopper and consumer experiences, enhance people's lives and contribute to a better world.