When Food Claims Need a Disclaimer
Ian Elmer provides key takeaways from the latest academic study from Insead. Learn how consumers perceive, interpret and make purchase decisions based on claims.
Missed IIeX NA?
Alex Hunt provides you the latest learning from Greenbook's IIeX NA conference in Austin on behavioral science, tech innovation, and human expertise. Request Presentation.
Integrating AI for Accelerated Insights
Join our webinar on May 22, 10 am UK time to learn how new behavioral tools answer your business questions quickly & cost effectively. Request Recording in English or French.
Grant Montague presented ‘Capturing Emotional Responses During the Product Experience’ earlier this month at the MRS FMCG Research Summit in London.
Fueling Innovation through Microtrends
On June 3 in Paris, BVA Group & Uptowns introduces"Shoots for Change", a new offer on microtrends. The launch event will feature our Chief Innovation Officer, Emilie Eberly.
What We're Reading
Behavioral Scientist Sheena Iyengar's book, "The Art of Choosing" suggests too much choice often results in choice paralysis for consumers ... AND marketers too!