Keeping brands fresh and interesting is a continuous challenge for today’s marketers seeking to capture shopper’s attention. When it comes time for package testing, marketers often need quicker, more cost-effective research, but with some assurances that they are still getting effective, reliable guidance. With shorter deadlines and smaller budgets, many question the quality of available research options and the resulting data. In response, PRS IN VIVO has taken Agile Research beyond being fast into being responsive by streamlining and adapting key aspects from start to finish, which ensures marketers still receive robust, valuable insights. Listen to Vice President of Client Development, Cliff Kane, as he discusses the development, benefits, and accessibility of PRS IN VIVO’s Agile Research Suite.
Podcast hosted by Project Director, Jeff Parrotte.