Podcast Ep. 7 – The Art of Agility – Forming the Lynx Unit – PRS IN VIVO – A BVA GROUP COMPANY

Podcast Ep. 7 – The Art of Agility – Forming the Lynx Unit

As demand for PRS IN VIVO’s Agile Research Services increases, the Lynx Unit was formed to establish a specialized team of diverse research experts dedicated to delivering fast, cost-efficient outcomes without sacrificing quality. Insights Director and Lynx Unit team member, Jennifer Wachtman, discusses the formation of the Unit and the specific strategies they employ to ensure clients receive the high caliber of behavioral rich insights expected of PRS IN VIVO. In addition, she shares her exciting take on the future of the Agile Research Services under the Lynx Unit and how she believes their services could expand to assist an even wider variety of clients in addressing different and recurring business questions.

Podcast hosted by Project Director, Jeff Parrotte.