We here at PRS IN VIVO read a lot on behavioral science and consumer choice to build our capabilities to feed our passions for helping clients achieve better business outcomes.
This month, we're reading "Competing Against Luck: The Story of Innovation & Customer Choice" by Clayton M. Christensen.
Christensen describes the principles of design thinking and introduces the concept of how all products should be designed from the point of view of consumers' "jobs to be done". It is a fascinating read and we look forward to your feedback, particularly around design thinking and NPD.
Contact Us Here to discuss the book!