- Danone France created a new custard product, with a bi-layer of chocolate and fruit flavors, and required product experience testing.
- In addition to a quantitative test, PRS IN VIVO supplemented with Emo’Live, a biometric bracelet for measuring emotional response.
- The results provided insights into the experiential peaks, revealing that the recipe needed improvements to optimize the chocolate flavor.
- The Danone R&D Team reformulated the recipe to optimize the flavor experience prior to a successful launch.
If you would like to create a stand out look to your new product, package, or conduct product testing, that can lead to re-invigorated higher sales, get in touch to find out more at firstname.lastname@example.org