- Danone France created a new custard product, with a bi-layer of chocolate and fruit flavors, and required product experience testing.
- In addition to a quantitative test, PRS IN VIVO supplemented with Emo’Live, a biometric bracelet for measuring emotional response.
- The results provided insights into the experiential peaks, revealing that the recipe needed improvements to optimize the chocolate flavor.
- The Danone R&D Team reformulated the recipe to optimize the flavor experience prior to a successful launch.
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