PRS IN VIVO Summer Series: Giovanni Panzani – PRS IN VIVO – A BVA GROUP COMPANY

PRS IN VIVO Summer Series:
Giovanni Panzani


BeSci Before BeSci: We have been integrating Behavioral Principles in MRX for decades. Here’s a case study demonstrating how we helped pasta company Giovanni Panzani redesign their packaging using the power of BeSci – before BeSci became fashionable.