Podcast Ep. 10 – Decoding the Omni Path-to-Purchase: Winning in the New World of Omni Channel Retail – PRS IN VIVO – A BVA GROUP COMPANY

Podcast Ep. 10 – Decoding the Omni Path-to-Purchase: Winning in the New World of Omni Channel Retail

Over 70% of consumers are shopping in both online and brick-and-mortar retail.  And 81% of them rely on digital research to help them discover, shop for and purchase your products.  Without a behavioral framework, this Omni Channel shopper journey can be hard for brands to decode, when multiple touch points and interventions inform consumer choice.   Listen as PRS IN VIVO Director - Product Lead, Ruben Nazario, reveals where the application of best-in-class technology and behavioral design is helping marketers track the Path-to- identify optimal moments in the holistic Path-to-Purchase to influence consumer behavior and build brand growth.

Podcast hosted by VP of Client Development, Matt Salem.