Over 70% of consumers are shopping in both online and brick-and-mortar retail. And 81% of them rely on digital research to help them discover, shop for and purchase your products. Without a behavioral framework, this Omni Channel shopper journey can be hard for brands to decode, when multiple touch points and interventions inform consumer choice. Listen as PRS IN VIVO Director - Product Lead, Ruben Nazario, reveals where the application of best-in-class technology and behavioral design is helping marketers track the Path-to- identify optimal moments in the holistic Path-to-Purchase to influence consumer behavior and build brand growth.
Podcast hosted by VP of Client Development, Matt Salem.