Podcast Ep. 11 – New Retail in China: A Battle of Brand Strategies – PRS IN VIVO – A BVA GROUP COMPANY

Podcast Ep. 11 – New Retail in China: A Battle of Brand Strategies

In China’s rapidly evolving retail environment known as "New Retail", competition between brands and the fight for survival can be extremely difficult compared to the rest of the world. Due to the dominance of Omni Channel shopping, the playing field is equalizing for large and small brands, who must respectively identify the best ways to utilize all available channels to drive both brand loyalty and sales in a market teeming with emerging competition and changing consumer trends. Listen as Senior Director of Market Development, Melvin Ng, breaks down the strategies brands use to drive growth and some fascinating aspects of retail reality in China that may surprise you.

Podcast hosted by VP of Client Development, Matt Salem.