Disrupting Drinks with OBA: Emerging Brands Need Agile Behavioral Insights – PRS IN VIVO – A BVA GROUP COMPANY

Disrupting Drinks with OBA: Emerging Brands Need Agile Behavioral Insights

Having been voted as #14 in the 2019 GreenBook Research Industry Trends (GRIT) Survey, PRS IN VIVO is featured in their Insights That Work eBook - a collection of the best case studies by the most innovative insights companies.

In our featured case study, we helped drinks innovator and start-up, OBA test their packaging with a rapid and cost-effective methodology to refine design options prior to launch.

Read Our Case Study