Can Happiness Science Help Save the Mall Experience? – PRS IN VIVO – A BVA GROUP COMPANY

Can Happiness Science Help Save the Mall Experience?

 A recent article by Jing Daily, featuring insights from PRS IN VIVO Luxury, discusses how the new Galeries Lafayette in Shanghai is leveraging Behavioral and Happiness Sciences to attract younger Chinese consumers by elevating the customer experience through peak moments and ultimately improving the customer journey. Read the full article here.