In order to change behavior and influence decision making, you have to truly understand the type of experience people are looking for from your product, your brand, and your business as a whole. The principles of “Design Thinking” can be adapted across all industries to provide a framework for success that can withstand changing trends and emerging business needs. But what is “Design Thinking” and how do we employ it properly? Listen to this special episode recorded live at our NYC Global OmniTour event focused on Decoding the Omni Channel Path-to-Purchase in which PRS IN VIVO CEO, Alex Hunt, and Chief Design Officer of Aon Corporation, Lyle Sandler, discuss the importance of thinking creatively as a business to form strong relationships with consumers, colleagues, and clients.
Podcast hosted by VP of Client Development, Matt Salem.