Luxury is a rapidly growing and highly dynamic industry, but these brands share many similar needs and challenges when it comes to captivating consumers. As behavioral experts for more than 40 years, it felt natural that PRS IN VIVO would form its own Luxury Practice dedicated to creating customized solutions to help luxury brands impact behavior. PRS IN VIVO Luxury believes that consumer satisfaction is not enough - luxury brands must elevate experiences to achieve consumer happiness.
Listen as VP, Client Development Luxury Practice, Lauren Davitt, discusses the start of PRS IN VIVO Luxury and how they use Happiness Sciences to drive growth in Luxury brands. Podcast hosted by VP of Client Development, Matt Salem.