Influencing the Elusive Green Consumer – PRS IN VIVO – A BVA GROUP COMPANY

Influencing the
Elusive Green Consumer

PRS IN VIVO's Director of Behavioural Qualitative, Aurelie Lecarpentier outlines the 5 areas necessary for brands to consider that can help them realize competitive advantage by making sustainability (and their products) the easy choice for consumers in our latest article as featured in GreenBook.

Read the Article Here

THE AUTHOR
Aurelie is Director, Behavioural Qualitative at PRS IN VIVO in London. She leads international research initiatives, applying behavioural science to guide clients to tangible solutions. Aurelie is an expert in shopper & packaging research and is passionate about consumer behaviour related to pack sustainability.