(Teaneck, NJ) PRS IN VIVO, a BVA Group Company, specializing in shopper and product experience, is pleased to welcome Matt Michaud as the Senior Vice President, Head of Behavioral Qualitative.
Michaud’s international career spans consumer research, branding, design strategy, and innovation. He first started his career as an international qualitative researcher for Flamingo, specializing in ethnographic techniques and creative development. He then joined PRS IN VIVO in 2009 to build and grow the company’s leading European qualitative business. Michaud then shifted focus to branding and design strategy, joining global brand design consultancy, Elmwood, as Global Brand Provocation Director, before moving onto innovation consultancy Brand Genetics as Director of Insight & Innovation. Most recently, Michaud has been an independent consultant for brands, utilizing all aspects of his expertise in research, design, branding, and innovation.
“As we expand our broad suite of services in behavioral qualitative research, Matt’s diverse and unique background will be a critical asset for PRS IN VIVO,” said PRS IN VIVO’s Chief Innovation Officer, Emilie Boutes Eberly. “He is passionate about helping brands do a better job embedding understanding of consumer behavior into every facet of their innovation processes, in order to create better products and more effective shopper marketing. He is extremely knowledgeable about the most current thinking in behavioral qualitative insights, and we’re excited to welcome him back to PRS IN VIVO.”
Michaud stated, “PRS IN VIVO has always been a pioneer in behavioral research. The opportunity to expand and develop their qualitative suite of services to help clients truly understand consumers through the lens of behavioral science and observation is really exciting. I am thrilled to be working with a leadership team who is wholly focused on achieving that vision.”
Fluent in 5 languages (English, French, Spanish, Italian, and Portuguese) and having carried out research in over 30 countries for nearly 20 years, global insight is part of Michaud’s DNA. He will be based in London where he lives with his family, as part of the PRS IN VIVO Innovation Team.
About PRS IN VIVO
PRS IN VIVO (a BVA Group Company) is a global shopper and product experience consultancy, expert in the application of behavioral science that helps companies to predict and influence consumer choice and drive brand growth.
We conduct consumer research across nearly 50 countries, utilizing best in class technology to draw on our 45 years of experience, our category and product expertise, and our behavioral framework, to help clients improve their brand and product marketing, and achieve better business outcomes.
We are dedicated to helping clients succeed through the passion & engagement of our teams, our commitment to partnership, and our trusted, proven, innovative & agile solutions.
Media Contact: Janice Lai, PRS IN VIVO, +1-201-720-2754, Janice.Lai@prs-invivo.com