Shoppers say that they want to do good when it comes to sustainability, and they want brands to take on much of the responsibility by creating more sustainable products— but many of these “elusive green consumers” are often not ready to compromise on more visceral aspects of packaging at shelf. So, how do we influence shopper behavior to move from good intentions to sustainable choices? Listen as Director, Behavioral Qualitative, Aurelie Lecarpentier, breaks down some of the issues brands face when it comes to communicating sustainability on pack, and behavioral insights that can give brands competitive advantage and make their products the easy choice for consumers.
Podcast hosted by VP Client Development, Matt Salem.
This month’s podcast episode officially kicks off the PRS IN VIVO Sustainability Series, which will feature a variety of content that discusses pack strategies, core issues, and the future of sustainability in the CPG industry, all grounded in behavioral science. Stay tuned!