Qual Research:On Its Best Behavior – PRS IN VIVO – A BVA GROUP COMPANY

Qual Research:
On Its Best Behavior

In our latest article featured in GreenBook, Senior Vice President of Behavioral Qualitative, Matt Michaud shares 3 behavioral research techniques that should be implemented in all qualitative research and how the 4 pillars of the LAB Suite, our new consultative qualitative arm, help brands Leverage Authentic Behavior to understand the holistic journey across product cycles for better business outcomes.

Read the Article Here