February 2020 Newsletter | Leveraging Authentic Behavior for Better Business Outcomes – PRS IN VIVO – A BVA GROUP COMPANY

February 2020 Newsletter | Leveraging Authentic Behavior for Better Business Outcomes

February has arrived and it's the perfect time to plan the year for
better business outcomes by understanding the holistic shopper journey.
Contact us now.


Leveraging Authentic Behavior with LAB

LAB is a suite of consultative qualitative services designed for brands to realize success across the entire product lifecycle through a behavioral lens. Read the press release and article.

Watch the Web-in-9 (a 9 min on-demand webinar).

Influencing the Elusive Green Consumer

We outlined 5 considerations necessary for brands to increase sales by making sustainability (and your products) the easy choice for consumers. Listen to the Podcast.

Read the Article on Going Green

Driving Category Growth with Ferrara

In this case study with Ferrara Candy Co., we presented new shelving principles to convince retailers to update category layouts for sales growth.

Check out the Case Study to Increase Category Growth 

Understanding Fragrance Preferences

With the application of Happiness Sciences and a behavioral foundation, the Luxury Practice helped Scentys understand home fragrance preferences and habits of French consumers.

Read the Scentys Home Fragrance Case Study 

See You in Amsterdam at IIeX EU!

Join us February 25 - 26 for IIeX EU and be at the forefront of market research trends. Reach out to receive a complimentary pass and schedule time to meet in-person.

Let's Connect at IIeX EU

Applying BeSci to Business Growth

Our sister company, BVA Nudge Unit announces Richard Chataway's new book The Behaviour Business: a practical guide for applying BeSci to business success.

Get a Copy of the Book Here

Attend the Book Launch on March 10 in London & receive a complimentary copy of the book