Improving Omni Channel Outcomes through Thick and Thin - PRS IN VIVO - A BVA GROUP COMPANY

Improving Omni Channel Outcomes through Thick and Thin

In this latest article featured in GreenBook, Insights Analyst, Behavioral Qualitative Alim Barnes-Gaskins discusses the differences between "big" and "thick" data and explains how their combined use in Omni Channel research provides brands greater insights.

Read the article here.