Podcast Ep. 17 – Making “Agile” Research Accountable – PRS IN VIVO – A BVA GROUP COMPANY

Podcast Ep. 17 – Making “Agile” Research Accountable

The topic of “agile” research certainly isn’t new- it’s a concept and challenge that’s been talked about for years in the insights industry. But “agile” has sometimes been made synonymous with “fast” and “cheap”, overlooking the fact that to truly be agile, research needs to be intuitive and flexible in order to provide clients with insightful, actionable outcomes at the speed of business. Listen as Director Innovation Accelerated BeSci, Max Zalewski, discusses the importance of keeping flexibility at the forefront of agile solutions and how our enhanced Accelerated FlashSuite leverages data and consultancy to help clients make informed decisions.

Podcast hosted by VP Client Development, Matt Salem.