Alex Hunt (PRS IN VIVO CEO) is writing a series of posts to address some of the unique challenges that clients and suppliers alike are currently facing in the insights industry, and strategies for how we can all keep moving forward.
Focusing on What We CAN Do
In this difficult time when a lot of what we are confronted with is what we CAN'T do, it's important to remember what we CAN do - and how collaboration will ensure innovation.
The Drivers of Influence in Research Response
Many are wondering if this is the time to still conduct consumer and shopper research during these unprecedented times. In this blog post, we answer your four most common questions on research.
An Antidote to Decision Paralysis
Behavioral science can help all of us overcome "Decision Paralysis" and uncertainty during these moments of significant disruption. Here is a short overview of how to move forward and create an action plan for success.
The Case for Optimism, According to Behavioral Science
Pessimists are usually right but optimists tend to be successful. Who do you want to be? Despite these troubling times, we can still look to behavioral science to help us focus on how we can formulate an optimistic action plan to ensure business success.
You may be reading that COVID-19 is changing everything, but we disagree when it comes to business in the insights industry. COVID-19 is simply accelerating changes that were already underway or that needed to happen, and we are fully equipped and ready to help you continue to innovate and adapt through behavioral science.
Alex Hunt is the CEO of PRS IN VIVO, a BVA Group company, which provides behaviorally driven consultancy in shopper and product experience. Follow Alex on Twitter @AlexHunt84 and Instagram @AlexHunt71214.