Influencing Shopper Choice When the Product is Just an Image – PRS IN VIVO – A BVA GROUP COMPANY

Influencing Shopper Choice When the Product is Just an Image

In this latest article for Quirk's, Director Innovation Accelerated BeSci, Max Zalewski, discusses the importance of behavioral design in packaging for eCommerce environments vs. physical stores, and the key role that it can playin influencing consumer choice. Read the article here.