To say that consumer behavior has changed during the COVID-19 crisis would be an understatement. People are online now more than ever for shopping, communicating, entertainment, and beyond as they practice social distancing. This is unsurprising at surface level, but at PRS IN VIVO we are particularly interested in evaluating how CPG brands can maximize their online presence during this digital flurry to connect with consumers in more ways further than their products simply being present on Instacart, Amazon, or other shopping platforms.
Listen to VP, Innovation Product Lead Ruben Nazario as he discusses how paying attention to changing shopping trends, engaging with consumers, and fostering communication on social media platforms like Instagram and Tik Tok can help brands tell their story in new and unique ways to drive business growth, all rooted in behavioral science.
Podcast hosted by VP Client Development, Matt Salem.