May Newsletter | Addressing Today’s Research Problems with Action & Optimism – PRS IN VIVO – A BVA GROUP COMPANY

May Newsletter | Addressing Today’s Research Problems with Action & Optimism

The Case for Optimism, According to Behavioral Science

With May underway, as much of the world is looking for ways to come out of lockdown and resume business, we're hosting virtual learning events, "Behavioral Conversations", and ways to take action. The lead article, written by our CEO, Alex Hunt, makes the case that even in challenging times, we must focus on optimism & what we CAN do for clients and the industry.  

Pessimists Tend to be Right, But Optimists Tend to be Successful. Learn more.

Influencing Shopper Choice in eComm

Brands need guidelines to influence consumer choice in increasingly important online channels. To do so, you must understand the BeSci context for optimal pack design in digital retail. Find out how in our PackFlash eCommerce case study.

Tips for Winning Pack Performance in eCommerce.

COVID-19 Insights Roundtable

Alex Hunt was featured in a GreenBook insights industry panel, discussing how the industry will shift in response to the pandemic: thoughts on agile research, transparency in client relationships, and looking further into micro-segmentation.

Listen to the Thought Leadership Roundtable Here.

A Behavioral Conversation Virtual Series

We are collaborating with other industry leaders in ongoing virtual conversations, sharing the latest learnings on applying behavioral science to brand growth. Next date is on June 4.

Join the Conversation Series Now.

Can't Attend Live? Request the Recordings!

The Digital Luxury Experience

Our Luxury Practice is hosting a virtual event on May 19 to help lux brands build purposeful digital experiences and drive client happiness even in a changing and challenging world.

Register for the Event Here.

Nudging a Sustainable Future

Please join a virtual session on May 26, presented by our sister company, BVA Nudge Unit & the AIM/European Brands Association, on using BeSci to nudge sustainable choices. 

Reserve Your Spot.