Report Week 2: Tracking Consumer Sentiment on the Impact of COVID-19 – PRS IN VIVO – A BVA GROUP COMPANY

Report Week 2: Tracking Consumer Sentiment on the Impact of COVID-19

We understand that these are unique times with the COVID-19 crisis. We are still here to help, however.

Our sister company, BVA BDRC, has launched an insightful weekly series of reports that monitor the mood of the US consumer that we feel would be of interest to brand and retail marketers during this time.

Week 2 of the report shows some interesting new trends such as:

  • The need to purchase more cleaning products, fresh produce, bread, and baking supplies in the next two weeks are now trending lower than in the past 4 weeks
  • Purchases of sweet snacks and non-alcoholic beverages have reversed and are now declining
  • Consumers still are planning to spend less on cosmetics and clothing at this time

This will be updated weekly, so please fill out this form from BVA BDRC to receive the latest reports or follow us on social media.

If you should have any questions or if we could help you in any way, please contact us!