Nudging a Sustainable Future for Consumer Goods:
Applying Behavioural Science to Sustainability
This 90-minute webinar on Tuesday, May 26th at 10:00AM London will share four expert perspectives on how behavioural science can help encourage consumers to make more sustainable choices:
Michelle Gibbons (Director General of AIM) will share highlights from the Nudging for Good Initiative, including recent case studies from Procter & Gamble, Wrigley and Heineken.
Aurelie Lecarpentier (Director, PRS IN VIVO) will discuss shopper reactions to sustainable packaging, including how best to convey environmental features and benefits.
Ted Utoft (Vice President, BVA Nudge Unit) will discuss identifying sustainable goals for FMCG and present recent case studies of nudging sustainable changes in shopping and usage behaviours.
Daniel Vennard (Director, Better Buying Lab at World Resources Institute) will discuss insights from WRI’s research on encouraging consumers to select plant-rich food options.
This content will be of direct interest to senior-level professionals in Insights, Marketing and Sustainability roles, along with all those who have an interest in applied behavioural science and sustainability.