Empathy Today, Enlightenment Tomorrow – PRS IN VIVO – A BVA GROUP COMPANY

Empathy Today, Enlightenment Tomorrow

In this latest article for GreenBook, our own SVP, Head of Behavioral Qualitative, Matt Michaud discusses the importance of applying behavioral empathy to insights, and how our new LAB online modules alleviate the empathy deficit to help brands properly understand changing consumer behavior. Read the article here.